As of 2022, Swimply has a net worth of around $6 million.
Swimply is the first online marketplace that allows pool owners to lease out unused swimming pools and make money. The platform provides a shared marketplace that connects pool owners with renters. The pool owners earn an extra income, and renters get to enjoy a cleaner, better-maintained pool than they can afford to keep themselves.
Want to know more about Swimply? This article covers various aspects of the online marketplace, including how the business started, information about Swimply’s founder, and Swimply’s appearance on Shark Tank.
What is Swimply?
Swimply is a New York-based company and service-based platform. It has more than seventy thousand listed pools across the United States.
Pool owners upload their pools to the platform and set their rental prices. Pool seekers are then charged a 10% service fee for using the app, which most people find cheaper than renting an Airbnb to have a pool day.
The marketplace was launched in 2018 by founder Burnim Laskin, inspired by an experience with his neighbor.
He rented his neighbor’s pool in exchange for taking care of its maintenance and upkeep. Soon, the whole block started using the swimming pool with the same payment arrangement. That sparked the idea of Swimply, and barely 13 months after its launch, Swimply had over 6,000 listed pools on its platform.
However, the platform experienced its real growth during the pandemic. With public pools and recreation centers closed down, people turned to private-pool owners renting their pools out through Swimply. As a result, the app experienced 4000% growth, garnered thousands of app downloads, and secured various funding and partnerships.
Today, the platform has expanded to include renting out hot tubs, tennis courts, and other recreational centers.
Bunim Laskin is a 25-year-old entrepreneur who has made a name for himself with his marketplace, Swimply.
He launched the company at 20, and after its mild success and seeing its potential, Laskin dropped out of college to pursue his newfound venture. He also partnered with co-founder Asher Weinberger. Although Laskin made a little over $20,000 in his first year, he did not stop reinventing Swimply, and his effort and investment have since paid off.
Swimply on Shark Tank
In March 2020, right before the COVID lockdown, Swimply appeared on Shark Tank episode 1118, titled How Fast Can Swimply Owner Talk In Order To Get A Deal?
Laskin had walked in smiling with hopes of his business idea gaining funding of $300,000 in exchange for 5% of his company. It was a good deal until the Sharks began to question him.
Their stand was that the business had potential, but from the numbers (revenue and valuation), the idea could not scale. As a result, all Sharks declined.
However, contrary to their thoughts, Swimply picked up rapidly during the pandemic. Public pools were closed but not private pools, and the company saw a 4000% growth during the pandemic.
Although Swimply is just four years old, it has achieved great success.